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Ep 109: From Calling to Career: building a sustainable pregnancy loss practice

You've recognised your calling. You feel it deep within. You know your experience is meant to serve others.

But how do you actually build a sustainable business around pregnancy loss support without burning out or feeling like you're exploiting grief?

In this episode, I'm pulling back the curtain on what it really takes to build a thriving practice in the pregnancy loss and reproductive trauma space—and why traditional business strategies completely fail in sensitive spaces like ours.

In this episode, we explore:

  • Why generic business advice doesn't work for pregnancy loss support (and what happens when you try to apply it)
  • The six critical elements that must be different when building in sensitive spaces: nervous system foundation, emotional labor considerations, ethical pricing clarity, marketing as medicine, sustainable boundaries, and community responsibility
  • How to price your services meaningfully without feeling exploitative—because bereaved families aren't paying you to stay stuck, they're paying you to get better
  • The two pathways for practitioners: building from scratch vs. integrating into an existing practice
  • Why the certification builds your signature offer WITH you (not as homework you figure out alone)
  • How the Legacy Alchemy Mentorship supports practitioners who want ongoing guidance as they refine and scale
  • What "sacred business" actually means—and why your medicine is too important to be delivered through a broken business model

The truth is: The families who need you can't afford for you to burn out in two years because you were giving everything away for free. They need you to be here for the long haul. Building something sustainable is how you honor your calling.

If you're ready to move beyond recognition into creation, this episode will show you exactly what's possible when you build a business that honors both your calling and your sustainability.

Resources mentioned:

  • Free Masterclass: From Loss to Purpose—Watch how the Pregnancy Loss & Trauma-Informed Certification works and what you'll build inside: https://www.sharnasouthan.com/loss-to-purpose-masterclass 
  • The Pregnancy Loss & trauma informed specialist Certification
  • Legacy Alchemy Mentorship for certified practitioners

Connect with Sharna:

Related Episodes:

  • Episode 107: Your Experience Being Medicine for Others

About the Podcast: The What I Wish I Knew Beyond Pregnancy Loss Podcast explores the intersection of healing, purpose, and transformation after pregnancy loss. Hosted by Sharna, founder of the Institute of Healing Through Pregnancy Loss and creator of The Pregnancy Loss Recovery Method™.

Have questions about becoming a certified pregnancy loss practitioner? Send Sharna a DM or fill out the application form linked below.

Disclaimer

The content shared in this podcast is for educational and informational purposes only and is not medical advice. If you need further support, please consult your healthcare provider.

Your baby mattered. Your grief is valid. You are not alone.